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Keywords: Revenue Modeling
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Case Studies
Kellogg School of Management 1–16.
Published: 23 June 2016
...Mohanbir Sawhney; Pallavi Goodman; Ori Broit In 2014 WMS Gaming, a manufacturer and seller of slot machines to casinos, was considering a redesign of its existing revenue model. As technology evolved and customer demand for gaming solutions intensified, new and innovative revenue models were being...

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