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Keywords: Service Systems
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Case Studies
BAT Case: Putting Tech Support on the Fast Track
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–7.
Published: 20 January 2017
... of Scale in Service Systems Call Centers Marketing/Operations Interface in Service Firms Pricing Service Systems Service Firms Rich Grayson tapped his desk as he looked over the consultant's report one more time. As vice president for customer support at Bruce-Alfred Technologies (BAT), Grayson...
