...—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing In April 2007 Jordan Passon, advertising director for Microsoft...

... in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise— without the permission of the Kellogg School of Management. Digital Marketing Social Networks Product Launch New Media Marketing Communication Social Media Marketing B2B Marketing...

... popularly known as social networking. The case also exposes students to wiki technology and how it facilitates collaborative behavior. This case was prepared by Professor Shane Greenstein, Rebecca Frazzano ’08, and Evan Meagher ’09. © The Kellogg School of Management at Northwestern University...