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Keywords: Two-Sided Markets
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Case Studies
M-Pesa and Mobile Money in Kenya: Pricing for Success
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–17.
Published: 20 January 2017
... and acquire both customers and agents in this two-sided market. Understand the complexity of pricing in two-sided markets Evaluate the profitability of different pricing strategies in two-sided markets Understand the effect of an innovation on the creation and capture of value Identify possible...
