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Case Studies

Uptown Cigarette

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Robbin Derry, Sachin Waikar
Case Provider: Kellogg School of Management Cases
Kellogg School of Management 1–8.
https://doi.org/10.1108/case.kellogg.2016.000396
Published: 20 January 2017
... Responsibility Society and business relations Target marketing Targeting Health advocacy Vulnerable populations Social activism Product launch Nonmarket strategy I strongly urge you to cancel your plans to market a brand of cigarettes that is specifically targeted to Black smokers. 1...
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