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Keywords: Web 2.0
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Case Studies
Triumph of the Commons: Wikia and the Commercialization of Open-Source Communities in 2009
Available to Purchase
Case Provider:
Kellogg School of Management Cases
Kellogg School of Management 1–24.
Published: 20 January 2017
... more aggressively, but which strategic direction should receive priority? The case presents many of the issues and tradeoffs facing CEO Gil Penchina as he formulates these priorities. The case seeks to teach students about the general business challenges facing a new firm in the area of Web 2.0, also...
