... of the portfolio? In making these decisions, Kitano wanted to ensure that he preserved the unique culture that had allowed Sony CSL to pursue path-breaking research and innovation. This case was prepared by Professor Masahiro Toriyama (Ritsumeikan University), Professor Mohanbir Sawhney (Kellogg School...

... Case Publishing. Innovation product management positioning Transportation In many airports and event venues, Uber was allowed to pick up passengers only in designated areas. These rules needed to be communicated to both riders and drivers in an intuitive way when they opened...

..., recording, or otherwise—without the permission of Kellogg Case Publishing. Corporate strategy information technology innovation regulation risk management service management e-commerce ethics society and business relations technology management Technology Large Launched...

..., used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Artificial Intelligence Blockchain Business Marketing Growth Strategy Health Care Innovation Marketing Strategy...

... in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competition Competitive Strategy Decision Making Global Strategy Growth Strategy Innovation Market...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Competition Competitive Strategy Decision Making Entrepreneurship Innovation Organizational Structure Strategic Alliances Strategic Positioning Financial...

..., used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Financial Analysis Financial Strategy Health Care Innovation Marketing Strategy Pharmaceutical Large...

... the general model of delivering quality food products in an appealing environment with exceptional customer service. Corporate Entrepreneurship Business Model Innovation New Business Scale-up Role of Leadership in Change Service Industry Innovation Change Leadership Innovation Service Industry...

... new products and technologies that could benefit farmers and their families. The organization prides itself on its innovative culture, and always strives to offer new products and methods to its farmers. In 2011 1AF realized that it needed to formalize its innovation process to ensure it was confident...

... market research Understand the power of leveraging existing assets as opposed to innovating new products Understand the psychological basis of customer loyalty, including drivers and metrics of loyalty This case was prepared by Professor Neal J. Roese and Mohan Kompella ’13. ©...

...Robert C. Wolcott; Michael J. Lippitz The (A) case describes the evolution between 1999 and 2005 of an unusual innovation team within the office of the chief information officer at oil and gas giant BP. This team helped business units conceive, develop, and implement novel, value-added applications...

...Robert C. Wolcott; Michael J. Lippitz The (A) case describes the evolution between 1999 and 2005 of an unusual innovation team within the office of the chief information officer at oil and gas giant BP. This team helped business units conceive, develop, and implement novel, value-added applications...

... Nonprofit Management Organizational culture Reputations Innovation Community Charity Nonprofit Susan Danish, executive director of The Association of Junior Leagues International (AJLI) since 2003, faced an organization in crisis in 2004. The Junior League, founded in New York City over...

... or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of Kellogg Case Publishing. Distribution Distribution Channels Entrepreneurship Innovation International Business International Marketing Marketing Strategy Small & Medium sized enterprises...

... Management Leadership Nonprofit Management Organizational culture Reputations Innovation Community Charity Nonprofit In the late 2000s, The Association of Junior Leagues International (AJLI) had undertaken an ambitious, large-scale effort to drive strategic change. With membership...

... in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Innovation Marketing Channels Distribution Segmentation Routes-to-Market Service Outputs Peter Burton and his staff had just finished...

... in determining its success. After analyzing and discussing the case, students should be able to: Use analogies appropriately to forecast demand Use various marketing research techniques to make appropriate inferences about the challenges to consumer adoption of an innovative product Develop multiple...

... in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Kellogg School of Management. Innovation Marketing Channels Distribution International Routes-to-Market Growth “Let me summarize and look ahead.” Mark Payne was winding...

...—without the permission of Kellogg Case Publishing. Conflict Management Innovation Marketing Strategy Negotiation Organizational effectiveness Product development Product management NOTE TO STUDENTS: The Motorola Droid 2 case is a “semi-scripted” study in product management...

... Making Financial Analysis Innovation Market Analysis Product Development Product Management Technology Management Dov Moran, CEO of Modu, entered a gleaming office complex outside Tel Aviv, Israel, on a sunny late spring morning in 2009. Equal parts visionary, entrepreneur...