...Tal Peer; Mignon Reyneke Subject area of the teaching case: It is well suited for short courses focussed on brand equity or marketing. Student level: This teaching case is specifically aimed at postgraduate students completing a management diploma or a professional development course. Brief...

...Kyle Dutton; Mignon Reyneke Subject area of the teaching case: This teaching case is well suited for short courses focussed on brand equity or marketing. It explores the following themes: Premium brand equity: managing the brand in different markets, and the process involved in finding...