... the case information with their professional experiences; however, the primary focus of the case material will be centred on strategy, innovation, and entrepreneurship. Student level: The primary audience for the teaching case is management education programmes including: Master of Business...

...Sebastian Prim; Mikael Samuelsson Subject area of the teaching case: The case is suitable for strategy or entrepreneurship modules. It is designed to teach students about the importance of implementing formal processes when entering a growth phase as well as the complexities, unexpected costs...

...Gareth Harrington; Mikael Samuelsson Subject area of the teaching case: The case can be used in the subject area of strategy particularly with a focus on emerging markets. Student level: This case is aimed at use in MBA- or Masters-level courses, or executive education programmes in strategy...

...Alexander St Leger Moss; John Luiz; Boyd Sarah Subject area of the teaching case The subject area is international business and strategy. The case allows scope for the following areas: internationalisation, market strategy, emerging market multinational companies, and doing business in Africa...

...Gareth Brauteseth; Johannes Schueler; Geoff Bick Subject area of the teaching case The case can be used in the subject areas of marketing, strategy, business model innovation, and general business growth, particularly those with a focus on emerging markets. Student level This case can be used...

...Shelley de Reuck; Geoff Bick Subject area of the teaching case The case can be used in the subject areas of marketing, strategy, business model innovation in an emerging market. The case introduces a practical example of brand extension as a growth strategy employed by an existing brand to secure...