... justice movements. The emerging market context adds a layer of complexity to the protagonist's journey, which may make the case especially relevant for use among students who work in this context or in courses that deal with volatility, uncertainty, complexity, and ambiguity (VUCA). Student level...

...Gareth Harrington; Mikael Samuelsson Subject area of the teaching case: The case can be used in the subject area of strategy particularly with a focus on emerging markets. Student level: This case is aimed at use in MBA- or Masters-level courses, or executive education programmes in strategy...

...Alexander St Leger Moss; John Luiz; Boyd Sarah Subject area of the teaching case The subject area is international business and strategy. The case allows scope for the following areas: internationalisation, market strategy, emerging market multinational companies, and doing business in Africa...