Keywords: scaling
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Case Studies
The Case Writing Centre, University of Cape Town, Graduate School of Business 1–8.
Published: 08 December 2022
... intrinsically with consumers. However, Scott and Farnell differ in opinion on the strategic objectives of the brand. Farnell seems to think that the sale to Pernod will not harm the brand, but Scott is torn. How does a niche artisinal brand scale? Can a brand remain authentic when it does scale? Is there any...

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