Effective Press Releases

Stresses the importance of the effective management of the release of information to the media and the development of media relations. Considers reasons for good and bad press. Advises on the presentation of press releases, the elements of their content and their structure. Looks at how additional information should be supplied, and how photographs can be used to illustrate a story. Considers the need to know the media, and how press releases should be tailored to meet media requirements.