...Susan McKnight Purpose This paper endeavours to provide answers to the following questions: Is there a correlation between what library customers value and the questions asked in benchmarking satisfaction surveys? Is there a core set of academic library customer values? Are there differences...

... topics over the next years, we recommend it without any hesitation. Jennifer   Rowley . Information Marketing . Aldershot : Ashgate   2001 . 212 pp. , ISBN: ISBN 0 566 08222 5   £39.95 © MCB UP Limited 2002 --> Marketing Information services Customers...

... a variety of misconceptions about libraries which have arisen. Concludes that, to minimize barriers to library use, libraries should adopt flexible efficient management structurcs which put the user first – an attitude of customer care producing a service of potential benefit to all. © MCB UP Limited...

... be surveys of customer needs. Further emphasis on you appeal can go a long, way to removing the barriers to library use which undoubtedly exist. © MCB UP Limited 1993 Customers Libraries Marketing VOLUME 14 NUMBER 2 1993 The Library's Image: Does Your Library Have YOU Appeal? Jennifer Booth...

... conditions which shape the perceptions of non‐users and inhibit users and potential users. © MCB UP Limited 1993 Customers Libraries Marketing LIBRARY MANAGEMENT Libraries versus Users? How and How Notto Deter Library Users Susanne Coker Users of libraries and their informational...

.... Concludes that more effective communication is needed between libraries and users. Communications Customers Libraries Marketing © MCB UP Limited 1993 LIBRARY MANAGEMENT Do You Communicate? Susan I. Vanes Essentially the role of a library is to provide information in a variety of forms...

... and better use of their services. Customers Libraries Marketing LIBRARY MANAGEMENT What Do People Want from a Library? Kate Saunders There are many and diverse barriers to consideration should be given to providing library use, both physical and psychological, car-parking space for disabled users...

...Clare M. Connor Although libraries are intended for all, many potential customers are deterred from using services which could be helpful to them. The library is too often regarded as a storehouse rather than a centre for the distribution of information. People need to be made aware of the variety...