... at how additional information should be supplied, and how photographs can be used to illustrate a story. Considers the need to know the media, and how press releases should be tailored to meet media requirements. Effectiveness Image Libraries Media Press releases Public relations Strategic...

...Alison Rothwell Interviews with 120 residents of Southport are examined, suggesting that the general public does not subscribe to the image of librarians often given by the media, as evidenced by the more positive epithets frequently used to describe library staff. However, staff of reference...