... Academic and Professional , Glasgow , 1993 . Effectiveness Image Libraries Media Press releases Public relations Strategic planning Public Relations (PR) will be effective only if it is planned, and this planning should be part of the strategic planning of an organization. While many...

...Alison Rothwell Interviews with 120 residents of Southport are examined, suggesting that the general public does not subscribe to the image of librarians often given by the media, as evidenced by the more positive epithets frequently used to describe library staff. However, staff of reference...