...Husain A. Alansari Purpose The aim of this study is to investigate the nature and extent of public relations activities in academic libraries in Gulf Cooperation Council (GCC) countries. The focus is on understanding how academic libraries conduct and provide their public relations products...

...Margy MacMillan; Allison MacKenzie Purpose The article aims to describe challenges undergraduate students face in using scholarly articles and a workshop on reading designed to address those challenges. It seeks to present a study of senior public relations students' use, attitudes and confidence...

... relations efforts of the Rod Library. During the summer and fall of 1999 faculty members from the Rod Library gathered regularly to discuss public relations and marketing literature, and to brainstorm possible courses of action for the future marketing of library resources and services. At this time...

...Linda Ashcroft; Clive Hoey Adapted from a presentation given by the authors at the Annual Conference of the Publicity and Public Relations Group of the Library Association in November 1999, focusing on how the Internet impacts on today’s public relations (PR) and marketing and the implications...

... at how additional information should be supplied, and how photographs can be used to illustrate a story. Considers the need to know the media, and how press releases should be tailored to meet media requirements. Effectiveness Image Libraries Media Press releases Public relations Strategic...