PROBLEMS OF CREATIVITY AND ORGANISATIONAL CHANGE: THE EXPERIENCES OF SOME CHIEF EXECUTIVES Available to Purchase

Chief executives disclose various organisational variables as stifling creativity and organisational change. It is argued that, as a result, organisations suffer losses in terms of, for example, effectiveness and positive image. The creative individual feels frustrated. Such measures as the use of creativity management meetings, brain‐storming sessions, training and development, and reward and recognition of creativity could resolve some of these inhibitors.