New Product Development: Theory into Practice

A two‐year experimental programme to apply the research findings of a research programme into the practice and organisation of new product development is described. It was conducted within a large manufacturing subsidiary of a major international organisation. The results from the past research work were converted into a usable form and applied through a planned programme of analysis and change. It describes how the work covering all levels of personnel from general manager to the shop floor staff, was initiated directed and controlled.