Coping with the Career Plateau: Motivators for Directors of Child‐care Centres

Research was conducted in Western Australian Government‐funded Child Care Centres; and results suggest that the global level of job satisfaction of the directors was high; however no background variable was significantly related to job satisfaction. Intrinsic motivators were perceived to influence both the level of job satisfaction and dissatisfaction of individuals and were more important for members of the plateaued group, while the groups were not different on extrinsic motivators. The conclusion is that people should be given the opportunity of working in other centres and in the central administration office, allowing directors to face new challenges and have new interests thus lowering the level of job dissatisfaction.