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A primary key to successful organizational leadership is effective conflict management. This article addresses the use of the behavioral style paradigm as a tool to manage conflict effectively for the benefit of the individuals and the organization involved. An actual case is used, involving a conflict between a president and vice president for finance. The concept of behavioral style, with its various interactive dimensions and four basic styles, is introduced and analyzed. The strengths, weaknesses, and communication orientations of each of the four styles are also analyzed and applied to the case situation. Finally, the importance of understanding the primary backup styles of individuals and the key role of Style Flex in conflict management are thoroughly discussed and analyzed.

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