The business lunch: toward a research agenda

The business lunch may take different forms, according to cultural and culinary traditions, but it remains a popular way of going about doing business. Despite today’s heavy workloads and the pressures for efficiency, the business lunch appears to keep its popularity, showing the importance of personal contact in the process of networking in today’s business practices. Some sporadic research has been conducted on this issue, but little is yet known about the business lunch as a management tool. As a contribution to fill this gap, the paper presents a research agenda for the analysis of business lunching.