Identifying sectoral management cultures through recruitment advertising

Adapting the research methodology and framework utilised by Communal and Senior, this paper analyses messages conveyed by advertisements for senior management positions in the Irish national press with a view to discerning if there are sectoral differences in management cultures in Ireland. Following the literature review and presentation of the research methodology, a report on the overall findings of the data collected is presented. A qualitative comparison of messages about management cultures in the private, public and non‐government organisation sector is presented. In some cases, quantitative data are employed to enhance the findings. Distinct messages about differing management cultures on a sectoral basis are uncovered throughout the research.