The Problem of Diffusing Organisational Change: The Case of Alcohol Policies

One of the basic objectives of organisation change is to bring about changes in the internal behavioural patterns of employees. In relation to this objective it is typically argued that senior management in any organisation must feel pressure in order to be ready to attempt change. A great deal of the relevant discussion in this regard has to do with situation specific pressure for change, i.e., the relevant pressures are essentially specific or confined to the single plant or organisation under discussion. For example, one finds suggestions that if a plant has an above average turnover or absenteeism problem then...