The relationship between strategic positioning and the appropriate mechanism for its implementation is important to most top managers. The determination of an appropriate organisational relationship will largely reflect the complexity of the trading environment. Intrapreneurship within traditional organisational structural formats is one mechanism to combat turbulent trading conditions. A “menu” of organisational relationships is presented which are used within a looser model of organisational relationships. Changes of this nature imply a re‐examination of managerial “grooming”. Educators must design school curricula around criteria of increasing self‐reliance and risk taking. Management developers should encourage the same characteristics. A change in political and social attitudes is also indicated.
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1 March 1986
Review Article|
March 01 1986
Beyond Intrapreneurship: The Metamorphosis of Larger Corporations Available to Purchase
David Norburn;
David Norburn
Cranfield School of Management
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Kingsley Manning;
Kingsley Manning
Managing Director, Newchurch Ltd, London
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Sue Birley
Sue Birley
Cranfield School of Management
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Publisher: Emerald Publishing
Online ISSN: 1472-5347
Print ISSN: 0143-7739
© MCB UP Limited
1986
Leadership & Organization Development Journal (1986) 7 (3): 21–26.
Citation
Norburn D, Manning K, Birley S (1986), "Beyond Intrapreneurship: The Metamorphosis of Larger Corporations". Leadership & Organization Development Journal, Vol. 7 No. 3 pp. 21–26, doi: https://doi.org/10.1108/eb053599
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