TRANSFORMING ORGANISATIONAL VALUES AND CULTURE EFFECTIVELY

Many researchers have been investigating the subject of corporate culture, which has become a buzz word of the 1980s. All results have not been in agreement but a variety of changes to accommodate a change in corporate culture have been observed. Usually the change is effected in order to increase company profitability, and the strategy chosen depends on the existing culture, the company's stage of development (growth, mid‐life, maturity) and the kind of change required. American examples are cited.