Keywords: Corporate identity
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Journal Articles
Journal Articles
Journal Articles
Leadership & Organization Development Journal (1999) 20 (5)
Published: 01 September 1999
..., "staff focus/motivation" assumes far greater importance in the longer mission statements. This theme, together with "customer care/focus"appears in nearly three-quarters of all such statements. Keywords: Corporate communications, Corporate identity, Core beliefs,Effectiveness An analysis...
Journal Articles
Leadership & Organization Development Journal (1989) 10 (3): 3–9.
Published: 01 March 1989
...Andrew Campbell What is a mission in practice? Can it be created and managed? What is the link between strategy and philosophy? What is the role of corporate identity? Should senior managers be putting“mission” high up on their list of priorities? A year‐long research project into mission...

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