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Keywords: Emerging market
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Journal Articles
Frugal-based innovation model for sustainable development: technological and market turbulence
Available to Purchase
Leadership & Organization Development Journal (2021) 42 (3): 396–407.
Published: 02 February 2021
... approach to collect data from 500 small and medium enterprises (SMEs) established in China and India with 46.60% response rate. The SmartPLS 3.0 was employed for data analysis. Findings This study verified the mediating role of frugal innovation in emerging markets. Both market and technological...
