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Keywords: Product planning
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Journal Articles
Leadership & Organization Development Journal (1990) 11 (6): 13–23.
Published: 01 June 1990
... of new product development are detailed. Clear trends and changes were defined,and were supported by detailed structured interviews. New product development Research Product planning NEW PRODUCT DEVELOPMENT: ORGANISATION AND CURRENT PRACTICE 13 T here is no one best way to organise the New...
