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Keywords: Speech imagery
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Journal Articles
The use of imagery in the campaign speeches of Barack Hussein Obama and John McCain during the 2008 US Presidential Election
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Leadership & Organization Development Journal (2016) 37 (4): 430–449.
Published: 06 June 2016
...David McGuire; Thomas N. Garavan; James Cunningham; Greg Duffy Purpose – The use of imagery in leadership speeches is becoming increasingly important in shaping the beliefs and actions of followers. The purpose of this paper is to investigate the use of speech imagery and linguistic features...
