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Looks at the relationship between the research on TQM models, such as the Japanese 5S and EFQM, and the practical delivery of TQM models into senior government/businesses managers who are struggling to take advantage of the global economy. Continues investigating the relationship and the adaptability of models to produce bottom line results or solutions, which can then increase the Welsh GDP through the upskilling of senior managers. This process has further been explored through several areas of business and this has allowed for an understanding of relationships between business processes and TQM. If implemented, these would not only impact on the business but also the local economy. In the case of e‐business, the traditional models of SWOT/PESTEL only focus on the local company and political issues. Suggests that therefore they are no longer stretching enough in reality for developing senior management strategy in the global market place. A model is proposed that builds on the SWOT/PESTEL analysis models and also allows the use of Investors in People and the Excellence Model in a clear and focused manner.

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