Keywords: Digitalization
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Journal Articles

I have to apply this strategy! Understanding the mediating effect of digitalization on strategic orientations and sustainable competitive advantage among small enterprises in Tanzania

Ismail Juma Ismail
Journal: Management Matters
Management Matters (2023) 20 (1): 53–73.
https://doi.org/10.1108/MANM-01-2022-0019
Published: 16 December 2022
...Ismail Juma Ismail Purpose The combination of strategic orientation and digitalization for sustainable competitive advantage among small businesses is still not given much attention in the literature. Therefore, this study aims to understand the influence of strategic orientation on sustainable...
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