Keywords: Personal identity
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Journal Articles

Impact of social media influencers' credibility on millennial consumers' green purchasing behavior: a concept paper on personal and social identities

Arani Rodrigo, Trevor Mendis
Journal: Management Matters
Management Matters (2023) 20 (2): 134–153.
https://doi.org/10.1108/MANM-12-2022-0113
Published: 17 October 2023
... Cleaner Production Centre (2018) , only 42% of Sri Lankans are ready to purchase green products; though in relation to personal identity, 99% of individuals are aware of the impact of consumption and 91% of respondents consider green purchasing...
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