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Keywords: Public buyers
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Journal Articles
Journal:
Management Matters
Management Matters (2022) 19 (2): 187–208.
Published: 19 October 2022
... the WOM attributes and the perceived usefulness of WOM in enhancing public procurement participation. Therefore, the study's findings revealed that WOM is applicable in the public procurement context, under which public buyers act as senders and suppliers act as receivers. The latter finds out about...
