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Keywords: Suppliers
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Journal Articles
Journal:
Management Matters
Management Matters (2022) 19 (2): 187–208.
Published: 19 October 2022
... recommendations from their peers than those from companies. Therefore, the purpose of this study is to investigate the perceived usefulness of WOM messages for small and medium-sized enterprise (SME) suppliers in participating in Tanzanian public procurement opportunities. Design/methodology/approach...
