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Volume 1, Issue 2
1 February 1997
Measuring Business Excellence Cover Image for Volume 1, Issue 2
Review Article| February 01 1997

OBJECTIVES first

Peter Hillman
is managing director of TQM International, a UK‐based change management consultancy
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-8057
Print ISSN: 1368-3047
© MCB UP Limited
1997
Measuring Business Excellence (1997) 1 (2): 8–10.
https://doi.org/10.1108/eb025475

The European business excellence model offers organizations an effective framework for gauging if and how well they are delivering customer satisfaction. But it helps to begin with the end result, says Peter Hillman.

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© MCB UP Limited
1997
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