Rewarding service success

Explores the role of reward and recognition schemes in motivating groups and individuals to keep their energies focused on the customer. Examines the practical steps necessary to introduce and maintain successful initiatives, both financial and non‐financial. These steps involve taking time to clarify the aims of the scheme and ensuring there is a good “fit” through taking full account of the organisational and customer context. Stresses the need to measure the right things and emphasises the importance of buy in through involvement of employees and customers, plus linking rewards to customer satisfaction and taking account of the needs of internal customers. Concludes with a checklist to enable readers to assess their reward and recognition processes and pinpoint areas which need attention in order to give more customer focus. Short company examples are given throughout to illustrate key points.