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The paper explores the potential problems which UK business support organizations may encounter when introducing the Business Excellence Model (BEM). Many of these problems result from the negative attitudes engendered by experience of past programs of change. A business support organization which was about to introduce the BEM was the site used to collect empirical data by means of participant‐observation and interview methods on the issue of implementing quality standards procedures. Conclusions are drawn as to the difficulties which business support organization managers are likely to encounter when introducing the BEM.

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