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Journal Articles

Fair trade coffee and inclusive globalization: a metamorphosis of institutional entrepreneurship

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Rong Zhu, Sunny Li Sun, Ying Huang
Journal: Multinational Business Review
Multinational Business Review (2021) 29 (2): 189–209.
https://doi.org/10.1108/MBR-11-2019-0157
Published: 01 April 2021
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Journal Articles

Building business models through simple rules

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Sunny Li Sun, Jianqiang Xiao, Yanli Zhang, Xia Zhao
Journal: Multinational Business Review
Multinational Business Review (2018) 26 (4): 361–378.
https://doi.org/10.1108/MBR-08-2017-0053
Published: 11 October 2018
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Journal Articles

The social responsibility of international business scholars

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Mike W. Peng, Sunny Li Sun, Dane P. Blevins
Journal: Multinational Business Review
Multinational Business Review (2011) 19 (2): 106–119.
https://doi.org/10.1108/15253831111149753
Published: 17 June 2011
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Journal Articles

Internationalization Strategy of MNEs from Emerging Economies: The Case of Huawei

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Sunny Li Sun
Journal: Multinational Business Review
Multinational Business Review (2009) 17 (2): 129–156.
https://doi.org/10.1108/1525383X200900013
Published: 17 June 2009
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