...Bimbo Onaolapo Adejare; Ana Maria Soares Purpose The purpose of this study is to examine the conundrum between engage or non-engage nonmarket strategy approaches and its impact on firm internationalization strategy process. Engage or not to engage: the host market’s political and institutional...

...Sui Sui; Jesse Bull Purpose This paper aims to explore how Indigenous-owned small and medium enterprises (SMEs) pursue internationalization through nonmarket strategies, emphasizing sustainability orientation, Indigenous-to-Indigenous trade networks and cultural capital. The authors highlight how...

... view of political risk to study the influence of political animosity – defined as misalignment of the host-home countries’ national interests – on the EMNCs’ market and nonmarket strategy in a developed market. Design/methodology/approach In this paper, we examine all EMNCs that made cross-border...

... enhance MNEs’ ability to survive in volatile political settings. These insights add to the political risk and nonmarket strategy literatures the idea that market strategies that are attentive to nonmarket strategic goals are an important addition to the toolkit for managing political risk. More...