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Keywords: Simple rule
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Journal Articles
Building business models through simple rules
Available to Purchase
Journal:
Multinational Business Review
Multinational Business Review (2018) 26 (4): 361–378.
Published: 11 October 2018
...Sunny Li Sun; Jianqiang Xiao; Yanli Zhang; Xia Zhao Purpose How do entrepreneurs use simple rules to build their business models? Based on an inductive study of three Chinese Internet and technology firms, the authors find that business models emerge from simple rules that entrepreneurs learn from...
