The Magic of Alignment

The past decade has seen a plethora of approaches on how to respond to the changing times. All are meaningful, but useless unless alignment is an underlying theme. What is the essence of alignment? What is it that organizations do to create alignment? Examines the history of organizations with a major success story, such as Wal‐Mart and Semco,and identifies the crucial factors. Describes the growth of a Lawson Mardon Group operation which set out to follow these principles.