Long‐range corporate planning and the marketing men

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Review Article| March 01 1967

RAY WILLSMER

Marketing Manager, Tea Division J. Lyons & Company Ltd.

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PubMed

Publisher: Emerald Publishing

Online ISSN: 1758-6070

Print ISSN: 0025-1747

1967

Management Decision (1967) 1 (3): 12–15.

https://doi.org/10.1108/eb000798

“…The greatest contribution the marketing man can make to the long‐range plans of his company is the use of real creative marketing…”

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1967

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