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Texas Instruments Inc. is now the 138th largest company in the USA with earnings of $580m. and plans for reaching $3 000m. in 1976. Its UK subsidiary began operations 10 years ago and now has the largest share of the UK semiconductor market with a turnover of £15m. All parts of TI are expected to grow at 30 per cent per annum and, indeed, the corporation as a whole has averaged this for the past 25 years. Innovation in create, make and market—the beginning of corporate self‐renewal—have made an important contribution to its rapid growth.

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