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Volume 14, Issue 5
1 May 1976
Management Decision Cover Image for Volume 14, Issue 5
Review Article| May 01 1976

Extending the Application of Decision Analysis Available to Purchase

Ian Fenwick;
Ian Fenwick
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Peter Doyle
Peter Doyle
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1976
Management Decision (1976) 14 (5): 253–260.
https://doi.org/10.1108/eb001110

Introduction In recent years decision analysis has become an integral part of marketing and management courses. The benefits claimed for the technique are that it provides:

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© MCB UP Limited
1976
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