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Volume 15, Issue 2
1 February 1977
Management Decision Cover Image for Volume 15, Issue 2
Review Article| February 01 1977

The Marketing Concept Syndrome Available to Purchase

Jack G. Kaikati;
Jack G. Kaikati
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Warren B. Nation
Warren B. Nation
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1977
Management Decision (1977) 15 (2): 231–241.
https://doi.org/10.1108/eb001126

The proliferation of various interpretations of the marketing concept suggests a lack of unanimity as to its meaning. This article outlines five definitional “schools” of the marketing concept.

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© MCB UP Limited
1977
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