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1 January - Volume 15, Issue 1, Pages 2 - 207
1 February - Volume 15, Issue 2, Pages 231 - 304
1 March - Volume 15, Issue 3, Pages 308 - 335
1 April - Volume 15, Issue 4, Pages 357 - 419
1 May - Volume 15, Issue 5, Pages 421 - 447
1 June - Volume 15, Issue 6, Pages 487 - 560
1 July - Volume 15, Issue 7-8, Pages 563 - 726
Volume 15, Issue 2
1 February 1977
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ISSN
0025-1747
EISSN
1758-6070
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The Marketing Concept Syndrome
Jack G. Kaikati
;
Warren B. Nation
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for The Marketing Concept Syndrome
The Position and Behaviour of Smaller Firms in the Motor Industry
D.G. Rhys
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for The Position and Behaviour of Smaller Firms in the Motor Industry
Using the Expectations Approach to Improve Managerial Communication and Organisational Effectiveness
John Machin
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for Using the Expectations Approach to Improve Managerial Communication and Organisational Effectiveness
Demarketing: An Optional Strategy for the Oil‐exporting Countries
S.M.A. Saddik
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Erratum
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Marketing Information Systems in United States and British Industry
David Jobber
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for Marketing Information Systems in United States and British Industry
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