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Volume 16, Issue 6
1 June 1978
Management Decision Cover Image for Volume 16, Issue 6
Review Article| June 01 1978

The Proper Scope and Content of Marketing Available to Purchase

Johan Arndt
Johan Arndt
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1978
Management Decision (1978) 16 (6): 306–320.
https://doi.org/10.1108/eb001164

Marketing should be developed into a behavioural science concerned with the social instruments through which members of society receive their standard of living.

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© MCB UP Limited
1978
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