The public forum on prices Available to Purchase

Many readers will be familiar with the Reports of the Prices and Incomes Board on topics from bread and bus fares to fletton bricks and university teachers' pay. But what are the grinding principles behind its delibera‐tions, and how does its activity restrict the freedom for marketing manoeuvre which modern management needs? Is the PIB an attempt to arrive at the medieval principles of the “just price”, or are these concepts of social costs and market orientated pricing a part of its philosophy? These are the issues raised in this exclusive interview, when Gordon Wills, Editor of “Management Decision” and Senior Lecturer in Marketing Studies at the Management Centre in the University of Bradford talked to AUBREY JONES, Chairman of the National Board for Prices and Incomes.