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Volume 2, Issue 3
1 March 1968
Management Decision Cover Image for Volume 2, Issue 3
Review Article| March 01 1968

Cost‐effectiveness in marketing and selling Available to Purchase

ALLAN MERCER
ALLAN MERCER
Professor of Operational Research, University of Lancaster
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Author & Article Information
Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1968
Management Decision (1968) 2 (3): 156–158.
https://doi.org/10.1108/eb000851

Aubrey Jones has identified distinctly different rôles for the Prices and Incomes Board and the Monopolies Commission. But this can hardly be the reason for the recent conflict of opinion about the possibilities for measuring the effectiveness of promotion. Professor Mercer examines the evidence.

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© MCB UP Limited
1968
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