Does Your Marketing Pay?

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Review Article| April 01 1987

M.J. Thomas

Publisher: Emerald Publishing

Online ISSN: 1758-6070

Print ISSN: 0025-1747

1987

Management Decision (1987) 25 (4): 41–44.

https://doi.org/10.1108/eb001461

Marketing is essential, but when are the resources allocated to it efficiently used and when are they wasted?

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1987

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