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Volume 25, Issue 6
1 June 1987
Management Decision Cover Image for Volume 25, Issue 6
Review Article| June 01 1987

Can You Afford to Ignore Merchandising?

Publisher: Emerald Publishing
Online ISSN: 1758-6070
Print ISSN: 0025-1747
© MCB UP Limited
1987
Management Decision (1987) 25 (6): 14–17.
https://doi.org/10.1108/eb001468

Impulse buying — can it be predicted or even encouraged? Merchandisers are known as the “silent salesmen” and their skills cannot be ignored.

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© MCB UP Limited
1987
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